It is the dream of artists and art lovers alike to display their art in a gallery of their own. Painters and photographers want to display their creations to share what they love with the world, what they’ve worked hard for, and art lovers and collectors want a place to go where they can appreciate fine work.
Other than finding an easy way to hang pictures, you’re going to need a plan:
1. Analyze your market
One of the most important aspects of opening a gallery is to carefully analyze your market. Get to know if your services will be appreciated by people in the community or if it is in demand. You don’t want to open a gallery in a place where this is another art gallery down the street, but you also don’t want to set up your gallery in a place where the arts aren’t as appreciated as you’d hoped.
2. Write a business plan
Make sure you write a detailed plan for business. It will serve as your guide when you finally commence setting up your gallery. It should include details of your business summary, market/competitor analysis, financing, and management. Be sure you can afford to hire a staff and promote your business via social media, radio, and events.
3. Setup the gallery
Setting up a gallery can prove difficult, as it depends on financing and budget. You need a gallery space in a good location, but you also need to be able to afford it. Be sure to design the space to better go with what you plan to display. Make sure your art placement makes sense in your design. Don’t place paintings and sculptures willy-nilly.
4. Monetize your arts
Give your art price tags and device a method you feel is appropriate to sell them (e.g. auctioning). Exclusivity will boost the price of your art and make it more in demand.